Tents are great when its fine, but many people can't be doing with all the fuss involved, especially if the weather's bad.
Camping is about:
Time works differently. Even one night away camping is worthwhile because you're out there doing things - or maybe not much. Either way, it's good.
So, imagine a stay in a MorphPOD. You don't need to pack so much stuff - you can get away earlier. And when you arrive, get unpacked, light the fire, sit down, whatever. Then go and do what you want. Come back, sort your stuff out, hang it up to dry under the canopy. Cook food on the veranda if you didn't get it already. Sit out around a fire basket or stove. Sleep on a bed in the warm. Or cool. Awake rested and raring to go. Or stay. Light the fire, sit and read while outside it pours. Look out at the landscape you're in. Stand up, move about, do something...
And when it's time to go, you just load your kit, and ... go. Save time and fuss by not having to pack up your tent. Save more by not having to unpack it, dry it properly, repack and stow when you get home.
This all means you get more time doing what you came for. And when you've done it, get into a warm & dry little hut.